In the age of social media, real-time content and digital commerce, one misstep can create a cascading public relations nightmare. How do you control the damage? That’s where digital crisis expert Darius Fisher comes in. He’s the president and co-founder of the Austin, Texas-based online reputation management firm Status Labs. Fisher and his staff handle PR catastrophes for corporations and public figures. They fix digital reputations.
According to Fisher, no one can afford to ignore their online reputation because Google search results are often the first impression you make. He recently told Business Wire that “while you can’t completely control your digital footprint, you can positively impact your online presence.”
Fisher was recently named in PR Week’s 2015 Innovation 50, which recognizes the rising stars in tech PR, and digital communications in the agency, in-house, and social media sectors. The Daily Beast likened him to Scandal’s (ABC) “Olivia Pope & Associates for the Internet.”
But it’s not all about putting out fires. Fisher says the ultimate goal is to preempt disaster by helping clients take control of their online images before issues arise. Status Labs does this by helping clients create compelling online content which engages their audiences, drives participation and builds sales. Fisher told DuJour Magazine that it’s critical the content be genuinely interesting, or it won’t create the kind of audience engagement needed to affect Google search results.
Since opening in 2012, Status Labs has grown to 30 employees and has added offices in New York and São Paulo, Brazil. The company reports it works with over 1500 clients in more than 35 countries, including Fortune 100 brand. Fisher and Status Labs also received honorable mentions this year from the New York Times and Yahoo! News for their role in assisting victims of the Ashley Madison hack.
After graduating with honors from Vanderbilt University, Darius Fisher worked as a political consultant and copywriter. As co-founder and president of Status Labs, Fisher set out to build the premiere online reputation management, digital marketing and public relations firm on the premise that in the age of digital business, your online reputation is your reputation.