Monthly Archives: October 2016

Evolution of Smooth Reveals Strategy for Success in Exclusive Interview With Fast Company

Practically everyone knows EOS, or Evolution of Smooth. They make the little round, happy-colored orbs of lip balm that have taken over every Lucky Vitamin, Target, Walgreens, Ulta and CVS.

But how exactly did EOS lip balm find success in a market dominated by brands like Chapstick and Blistex? Brands whose approximately two-inch, cylindrical tubes have been the packaging for lip balm for over a century?

EOS co-founders Sanjiv Mehra, Craig Dubitsky, and Jonathan Teller reveal their recipe for success in thisexclusive interviewwith Fast Company.

So how did EOS get to the top of their game?

It wasn’t easy. Most buyers didn’t want the product at first. “There were a lot of male buyers out there who would say they didn’t understand the product,” states Sanjiv Mehra.

But eventually, EOS would find a buyer with a female representative from Walgreens, which makes sense as the team designed the product with a demographic in mind: millennial women.

The team knew that, while lip balm is typically packaged and sold as a unisex product, women are, in fact, the primary purchasers of the product. So, they designed their new product with that in mind. They also wanted to create a new look for lip balm. After all, the little tubes that lip balm comes in have been that way for over a century.

The new look had to be something lasting, however; they couldn’t create a gimmick or a passing fad with their new product if they wanted to successful shake up the lip balm industry. The iconic EOS design was born, created to stimulate all five senses – and take over lip balm aisles. https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069

The company now sells 1 million units per week and is worth $250 million.

To find out more about EOS’ success story, check out their interview with Fast Company here.

 

Highland Capital Management Awards The Family Place a $1 Million Grant

According to a PRNewswire dated October, 7, 2016, James Dondero, the Chief Operating Officer of Highland Capital Management publicized that the company had granted The Family Place, a Dallas-based humanitarian organization a $1 million donation to aid in raising $2.8 million deficit for its Legacy Campaign. Mr. Dondero announced at Hilton Anatole in Texas during The Family Place’s 21st Trailblazer Award held yearly.

James Dondero noted that the grant would be administered through Highland’s philanthropic division, Highlands Dallas Foundation. Highland’s grant would match 50% of any funds contributed towards the Legacy Campaign until April 2017. Since Dondero’s October 4th pronouncement, The Family Place has generated over $200,000 towards the campaign.

The generated amount will be harmonized with $100,000 raised as thanks to Dondero’s grant. With $2.8 million deficit to obtain The Family Place’s target of $16.5 million, Highland’s $1 million funding ensures the Legacy Campaign ends successfully. Furthermore, Dondero pointed out that Highland’s challenge grant answers David Brown’s and Mike Rawlings’, Dallas Police Chief and Mayor respectively call for help in solving diverse, complex problems facing the Dallas community.

According to James Dondero, Dallas’ civic community has played an integral role towards solving life-threatening issues in Dallas. He added that Highland Capital Management was impressed by The Family Place’s charitable efforts. Highland Capital Management takes pride in investing alongside the generous and considerate organizations in the Dallas community.

About James Dondero

James Dondero is the co-owner and CEO of Highland Capital Management (HCM). He began his career as a financial analyst in the Morgan Guaranty in 1984. With over three decades of experience in capital markets, Dondero focuses on high-yield and distressed investments.

According to Inside Monkey, James Dandero founded Highland Capital in 1993 to develop Collateralize Loan Obligation (CLO) market and credit-oriented solutions for investors across the world. Over the years, Highland Capital has been a pioneer in the development of award-winning products such as CLOs, hedge funds, and mutual funds.

Before joining Highland Capital Management, Mr. Dondero served as a chief investment officer responsible for creating subsidiaries of Protective Life. Between 1985 and 1989, he served as Corporate Bond Analyst before his way up as a Portfolio Manager at American Express.

Geoffrey Cone Doesn’t Think New Zealand is the Answer

Coming from New Zealand, it would make sense that Geoffrey Cone would think that people should live there. He loves the country, he often visits and all of his personal style is based on the most common styles of New Zealand. He is great at what he does, though, and he does it all from a different country that is not New Zealand. While he loves the country, he knows that it is not economical to live there and he is trying to get this point across to the droves of people who are migrating there on a yearly basis.

One of the things that people think they are getting when they move to New Zealand is a complete lack of tax. This is not the case and is something that has many people disappointed once they have moved to the country. They do not know that they are going to have to pay taxes once they get there and that the taxes in New Zealand may actually be more expensive than what they are currently paying in the country that they live in. Cone wants people to be aware of this before they move to New Zealand.

There are many other countries for expats to go to instead of New Zealand. These countries mostly have options that are similar to New Zealand and give them what they need when it comes to the different places that they can go to. The countries, though, often have failing infrastructures and can cause problems for people who want to move to different areas. It can pose major problems for people who do not have the money that they need to survive in these places and can become more of a burden than it would have been otherwise. Learn more: http://www.stuff.co.nz/life-style/home-property/nz-house-garden/70660199/couple-bring-their-laidback-kiwi-style-to-uruguayan-home

When it comes to country-switching, Geoffrey Cone is a professional. Not only has he worked to help hundreds of people who want to be able to move but he has also moved to a different country on his own. He took his own advice and moved to a country that has a very low tax rate. He knows that this is the best way to live because of the money that he makes and because of the way that he can do different things while he is in the country as a result of living in an area that does not have any taxes for him to pay.

There are many other things that should come into play when moving to a different country. On average, people should be self-employed and make enough money that they could be harmed by high taxes. This means that they should be making a lot of money and that they should be put in a higher tax bracket in countries that have a lot of taxes and have a lot of high taxes. The no-tax country list will help these people get what they need from the taxes and the lack of taxes in the country they are in.

Learn more: http://www.conemarshall.com/cone-marshall-offices.html

How to Improve SEO Ranking Through Keyword Positioning

The best way to enhance a firm’s online visibility is through proper key wording. This is the major element in any company’s marketing strategy. SEO firm White Shark Media shares tips about how the online presence of individual and business brands can be augmented by properly positioning the keywords. According to the firm, this is crucial in classifying the brands, targeting its desired audience and ultimately dictating what its website will contain.

The Do’s and The Don’ts

White Shark Media highlights the fact that the subtleties of virtual marketing have changed, with search engines also progressing to accommodate the needs of the consumers. Early tactics had a weakness in keyword bulking. Though initially used as a habit to market firms online, Internet users found it difficult to navigate through the search results and find the most appropriate one. Such a mistake should therefore be avoided when executing a company’s SEO strategy.

When effecting the SEO tactic, it is crucial to include the keywords on the page label. This draws user’s attention by briefly telling the seekers and the search engines about the information contained in the page. The words also need to be included on front-page. This will help users to locate a corresponding subject between the exploration extract and the landing page. In addition, the words ought to recur at least three times in the content. This helps increase its sensibility.

When using the keywords, the firm must avoid going overboard. It should not be repeated too many times because this makes the content boring. They should also be implemented in any images. This can be done through ensuring that the alternative text and the images’ file name contain the words. To read more, click onto this link: http://blog.whitesharkmedia.com/target-seo-keywords

A Brief Outline of White Shark Media

This is AdWords Management Agency and SEO service provider founded by Gary Garth, Alexander Nygart and Andrew Lolk. It is one of the most prominent online advertising agencies. Its area of focus is small and medium sized firms, which are out to reach a wider audience. The firm has been named as the best digital agency in North America. This is mainly credited to its use of cost-effective marketing strategies, which ensure customer satisfaction. The rave reviews and positive client testimonials are proof of this. Starting out its operations from a small corner office, White Shark has evolved into a colossus; growing together with the companies it has helped market.

In order to deliver unmatchable service, White Shark Media ensures that all its client’s marketing exertions are monitored. This is done through keyword-level call tracing, Google Analytics Integration and competitive intelligence. These services warrant accountability to customers on a monthly basis. Recently, it was named one of the 29 Google AdWords Premier Partners.

Brian Bonar Wins Executive Management Award

The winner of the Cambridge Who’s Who Executive of The Year in Finance was announced recently. The winner was Brian Bonar, the Chairman and CEO of Dalrada Financial Corporation. The Cambridge Who’s Who Executive of the Year in Finance award is one of the highest honors that an executive can receive in the community.

The winner of the Cambridge Who’s Who Executive of The Year award is selected by the Cambridge Who’s Who committee. The committee has a list of criteria that is used to help determine the winner of the executive award. The criteria includes academic achievements, leadership abilities, and professional accomplishments.

In many respects, Brian Bonar demonstrates the criteria looked for by the Cambridge Who’s Who committee. He occupies executive positions in multiple companies. Mr. Bonar is the CEO and Chairman of Smart-Tek Automated Services. He is the Chairman and CEO of Dalrada Financial Corporation, and he is the President of Allegiant Professional Business Service.

Moreover, Brian Bonar has academic credentials. He has earned multiple degrees including a Ph. D.. Mr. Bonar places a high emphasis on education because he feels that education is important. As an executive, Mr. Bonar feels that education can help executives in many ways.

Beyond education and executive positions, Brian Bonar has many accomplishments that he has achieved in his career. Education and positions are important, but results are necessary. During his professional career, Brian Bonar has shown on many occasions that he can produced the needed and desired results as an executive.

Brian Bonar career has spanned almost three decades. He has held numerous jobs during this timeframe However, the drive to do the job to the best of his ability has always been a driving force. The need to excel in whatever is being done is a quality that Brian Bonar has and willingly uses on a daily basis to push himself and others to perform at a high level.

The Cambridge Who’s Who Executive of The Year in Finance award that was presented to Brian Bonar demonstrates his accomplishments as an executive. The award says a lot about the businessman, but the award also says a great deal about the man.

Brian Bonar displays many unique qualities that are in many executives. While many executives possess a few of these qualities, Brian Bonar has demonstrated that he possesses a variety of the qualities that makeup the core of excellent executives. He is well rounded in regards to academics, experience, and accomplishments. He is to be congratulated for his recent award as the winner of the Cambridge Who’s Who Executive of The Year in Finance.