Monthly Archives: December 2017

Artificial Intelligence’s Role in Redefining Modern E-commerce

In the modern world, Artificial Intelligence (AI) is the most influential technology. It has influenced almost all parts of the modern e-commerce and continues to do so. Operations like consumer engagement and the marketing activities are all subject to the artificial intelligence. It is imperative to note that digital marketing is the department that has the best feel of what the AI can do to redefine the e-commerce. Read on to know some of the influences AI has had on the modern business world.

The Impact of Digital Marketing

Forester has claimed that there would be an exponential increase in the rate at which organizations embrace the AI in 2017. Most precisely, the rate shall increase to a 300% as the technology is actively dominating every aspect of the digital marketing. AI is designed with the aim of making work easier for the modern digital marketers. The most renowned companies like Facebook, Twitter, Amazon, Google, et al., are already leveraging the potentials brought by the AI. The Artificial Intelligence has unbelievably made it possible to maximize results and reduce the workload by more than half.

The World of Ecommerce

The Artificial Intelligence is one tool that has helped the companies to predict the customer needs and addressing them early enough. It is accurate to mention that AI is helping the organization to improve their performance by predicting impending dangers and taking precautions to avoid them. The AI technology enables the sale teams to identify their potential buyers and hence channeling their commitments to them. Interestingly, this can be done in the most convenient way without invading into the client’s space and time. For instance, besides using the CCTV to monitor for the shoplifters, it can be used to tell how the customer spends time looking at a certain product with admiration.

Initially, companies had to do most of the work on their own. The marketers had to work had to ensure that the clients are professionally served at all times. This was not easy, more so, when the company was serving a bigger size of the market. Since there is Artificial Intelligence, the cost of production shall be greatly reduced as the technology can handle many clients at the same time. The profit margin is also increasing steadily among the organizations that are already making good use of the AI. Marketing solutions can be generated for the AI makes it possible for the operators to predict the impending risks and hence, the managers can brace for them accordingly.