Category Archives: Business

Evolution of Smooth Reveals Strategy for Success in Exclusive Interview With Fast Company

Practically everyone knows EOS, or Evolution of Smooth. They make the little round, happy-colored orbs of lip balm that have taken over every Lucky Vitamin, Target, Walgreens, Ulta and CVS.

But how exactly did EOS lip balm find success in a market dominated by brands like Chapstick and Blistex? Brands whose approximately two-inch, cylindrical tubes have been the packaging for lip balm for over a century?

EOS co-founders Sanjiv Mehra, Craig Dubitsky, and Jonathan Teller reveal their recipe for success in thisexclusive interviewwith Fast Company.

So how did EOS get to the top of their game?

It wasn’t easy. Most buyers didn’t want the product at first. “There were a lot of male buyers out there who would say they didn’t understand the product,” states Sanjiv Mehra.

But eventually, EOS would find a buyer with a female representative from Walgreens, which makes sense as the team designed the product with a demographic in mind: millennial women.

The team knew that, while lip balm is typically packaged and sold as a unisex product, women are, in fact, the primary purchasers of the product. So, they designed their new product with that in mind. They also wanted to create a new look for lip balm. After all, the little tubes that lip balm comes in have been that way for over a century.

The new look had to be something lasting, however; they couldn’t create a gimmick or a passing fad with their new product if they wanted to successful shake up the lip balm industry. The iconic EOS design was born, created to stimulate all five senses – and take over lip balm aisles. https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069

The company now sells 1 million units per week and is worth $250 million.

To find out more about EOS’ success story, check out their interview with Fast Company here.

 

Marc Sparks First Book Offers Business Advice to Entrepreneurs

American writer Will Durant summarized an Aristotle idea by saying, “We are what we repeatedly do. Excellence, therefore, is not an act but a habit.”

Serial entrepreneur Marc Sparks has made business excellence a habit, and he shares how he achieved it in his book, “They Can’t Eat You: My Unorthodox Path to Outrageous Success.” – Get it at Amazon.

His book not only inspires those who dream of having a successful business, but learning from his failures empowers new entrepreneurs to continue forging their own path to success. The book offers business tips that Marc refers to as “Fifty Sparks.” Following these tips will help the business person lay a good foundation for their own success. Read more from Mark Sparks – Wikipedia, the free encyclopedia  and Marc Sparks • Profile • Disqus

Sparks did not take the typical path to success. He is a high school graduate with a C+ average and did not attend college. Although he was fired from his first job, he went on to make his first million when he was 27 years old. When he lost it all, his ‘never-give-up’ attitude, helped him re-invent himself and once again find success.

Armed with tenacity and discipline, Marc Sparks has launched and run over sixty start-up businesses, and sold many of these businesses. Among other things, he has started a home décor business and an automobile insurance company, been a landscaper, furniture salesman and a restaurateur.

In addition to giving expert business advice in “They Can’t Eat You,” Sparks is a philanthropist who through his business, Timber Creek Capital, helps new entrepreneurs navigate the tricky maze of starting a business and provides start-up funding to new entrepreneurs.

Obtain more info at:

http://citrite.org/marc-sparks-a-business-success-story/
https://www.crunchbase.com/person/marc-sparks

Learn About Coriant And Its CEO

Coriant is one of the most well-known companies in the world. If you want to learn about Coriant, the products they offer and their CEO, then continue to read on.

About Coriant
Coriant is a telecommunications company headed by Shaygan Kheradpir. The company was formed as an independent business back in 2013, and they have headquarters located in the United States, as well as Munich Germany and Naperville Illinois. Coriant has more than 500 customers across the globe and they have more than 30 years of experience providing Tier 1 networking services, as well as products. Furthermore, they have more than 1,500 patents and many pioneering achievements under their belt.

The Company’s Products
Coriant offers various solutions to network operators, and some of these products include both software and hardware for voice, mobile and data networks. The products are designed to provide optical transmission in the backbone of those networks. The company offers many products, but some of the main ones they sell include the hiT 7100, hiT 7300, hiT70xx and various cross-connect TDM products. Coriant also sells the 8100 Ethernet First Mile, as well as many other products.

About The CEO
As previously mentioned, the CEO of Coriant is Shaygan Kheradpir. Kheradpir was raised in Iran, but he was born in England. Eventually he relocated to the United States in order to attend college. He attended Cornell University in New York. While there, he earned his bachelor’s degree, master’s degree and his doctoral degree in electrical engineering.

Kheradpir has an impressive work resume, as he has worked for some of the largest corporations in the world, including Verizon and Barclay’s. At Verizon, some of the work he performed included working with teams to create new products. He also held a prominent position at Barclay’s bank, where he was the COO of Barclay’s Global Retail and Business Bank division. Eventually he became the CEO of Coriant, and today he still heads the company and under his leadership, Coriant continues to enjoy much success.

Coriant leads the way in the telecommunications industry and the company continues to create innovating products that network operators benefit from. More information about the company’s products and services can be found on their website.

Coriant Wants To Compete In The Cell Phone Market

The cell phone market is cluttered with companies that sell cell phone minutes and data to their companies, but some companies do not own their own networks. Coriant owns a system of networks, and the company wants to begin competing in the cell phone market with much larger brands. Coriant’s board of directors needed strong leadership, and they hired Shaygan Kheradpir to lead the effort. This article explains what Shaygan can do to help Coriant progress into the future.

#1: Coriant Needs Digital Devices

Coriant does not have a background in devices, but the company must begin to create its own devices to compete. Every large cell phone carrier in the world has a few of its own products, and Coriant will make more money when using their own products. Shaygan has a background in production that began at GTE Labs and Verizon. He created a prototyping plan that lasts only 30 days, and it is conceivable that Coriant could beat its competitors to the market in the future.

#2: Cell Phone Communication Experience

Shaygan has decades of experience in the cell phone communication industry, and he brings all that experience to Coriant. Shaygan was a production manager at Verizon who was promoted to the executive team. He was the first person working in technical development to move to the executive suite, and he has worked with Juniper Networks after his time with Verizon. Coriant needs a strong industry veteran, and there are few people with as much experience as Shaygan.

#3: Coriant Must Start Strong

Coriant must start strong if the company wants to make an impression on the cell phone market. The average American consumer has never heard of Coriant, but the name will become instantly popular with brand new cell phones, reasonable plans and quality customer service. Shaygan provides the best chance for Coriant to succeed, and the company is hoping he will make a splash when their first products are released.

The cell phone world will have a new competitor in Coriant, and Coriant wants Shaygan to help create a proper business plan. Their insertion into the market will be successful with Shaygan’s help.

Follow Shaygan Kheradpir on Twitter