Category Archives: Clothing Line

Fabletics Changing the Face of Fashion

Recently in an interview with Marie Claire Magazine, famous actress and co-founder of Fabletics gave an in depth interview about the new products and direction the company is taking. Hudson’s influence on the fashion world has been immense because of her company’s ability to produce fashionable and comfortable workout gear as a lower cost than any competitor. Women have flocked to Fabletics because the clothing provides a feeling of comfort, support and fashionable looks that is difficult to find. It was always Hudson’s goal to allow people to look great and be comfortable in their workout gear. Now in this interview Kate Hudson reveals a few of the new surprises for her valued customers.

One of the new products on http://www.fabletics.com/collections that have been recently brought to the market are a new change in casual wear that she calls “athleisure”. This line involves dresses that can be worn to virtually any occasion, work, a night out with friends or even on a date. They have taken the best parts of the support of workout leggings and put them into the casual dresses. It is the feeling of control, comfort, support and confidence that Fabletics clothing provides. You can wear them with confidence that you look great and they will keep all of your assets under cover the whole time. It is a freeing feeling. Some of these come with a built in bra which make them very low maintenance to wear. Even those that don’t are still very easy to wear, allowing for more of a lady’s focus to be placed on having a good and relaxing time.

The other new offering that Hudson speaks about is a new line of active swimwear. The tops of these attractive bathing suits are designed to double as sports bras, so that all of your beach and pool activities can easily contain a workout and a girl can be confident. The great looks and support that Fabletics are known for are clearly on display here for all customers to enjoy. The suits are very much designed with performance in mind and have been offered to the market to allow the most activity possible for ladies. Hudson wants Fabletics to represent a feeling of protection in their clothing that doesn’t compromise the sexiness and femininity that women can exude. Doing palates or yoga on the beach is something any of these swim suits can easily handle.

Fabletics is an online boutique that offers athletic wear and accessories geared toward women. It was co-founded by Hudson a few years ago and has been growing ever since. They use a business model that allows for memberships, which give special perks and fashionable outfits to their members. The real benefit here is that women can find workout gear that is comfortable and supportive that looks fantastic and provides a sense of style and beauty. They are also able to produce their clothing less expensively than their competition and they pass that savings on to their customers. 

Read more at http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/