Category Archives: Public Relations

Darius Fisher: Fixing Reputations One Google Search at a Time

In the age of social media, real-time content and digital commerce, one misstep can create a cascading public relations nightmare. How do you control the damage? That’s where digital crisis expert Darius Fisher comes in. He’s the president and co-founder of the Austin, Texas-based online reputation management firm Status Labs. Fisher and his staff handle PR catastrophes for corporations and public figures. They fix digital reputations.

According to Fisher, no one can afford to ignore their online reputation because Google search results are often the first impression you make. He recently told Business Wire that “while you can’t completely control your digital footprint, you can positively impact your online presence.”

Fisher was recently named in PR Week’s 2015 Innovation 50, which recognizes the rising stars in tech PR, and digital communications in the agency, in-house, and social media sectors. The Daily Beast likened him to Scandal’s (ABC) “Olivia Pope & Associates for the Internet.”

But it’s not all about putting out fires. Fisher says the ultimate goal is to preempt disaster by helping clients take control of their online images before issues arise. Status Labs does this by helping clients create compelling online content which engages their audiences, drives participation and builds sales. Fisher told DuJour Magazine that it’s critical the content be genuinely interesting, or it won’t create the kind of audience engagement needed to affect Google search results.

Since opening in 2012, Status Labs has grown to 30 employees and has added offices in New York and São Paulo, Brazil. The company reports it works with over 1500 clients in more than 35 countries, including Fortune 100 brand.

After graduating with honors from Vanderbilt University, Darius Fisher worked as a political consultant and copywriter. As co-founder and president of Status Labs, Fisher set out to build the premiere online reputation management, digital marketing and public relations firm on the premise that in the age of digital business, your online reputation is your reputation.

Choosing A Reputation Management Company

Status Labs announces the addition of a new board advisor, Mike Paul, to the company. Mike Paul is president of Reputation Doctor, and is considered one of the experts in crisis PR. Paul has great experience in providing strategic insight and counsel and comes highly recommended in the industry. Darius Fisher, President of Status Labs, is glad to have Mike Paul on board and feels that they made a smart decision that will enable them take the company to a higher level of success.

On the internet reputation management is a public relations solution used by establishments and people to shape the way they are viewed online. This consists of looking for credentials, getting in touch with many people online, creating beneficial references and information, and suppressing adverse web content found on the Internet.

A number of firms provide reputation management services for a fee and a number of businesses maintain an online reputation management department in their public relations office, with several full-time staff members responsible for handling the establishment’s reputation on the internet.

For many companies and corporations, having a full-time staff and online reputation department can be a big hassles and is not cost-effective. So the solution is to turn to online reputation management firms. That’s where Status Labs comes in.

Status Labs is a highly recommended online reputation management firm, providing services to numerous clients. Status Labs has a team of qualified and experienced reputation management professionals who can find and remove dubious or negative content from the Internet.

Ideally, one of the most effective ways for individuals and companies to eradicate bad reputation and negative reviews and establish a positive online reputation is to create, useful, newsworthy content that attracts the attention of renowned news sites and networking websites.

Status Labs is great at using this strategy and other powerful techniques to remove or suppress undesirable information and promote positive, favorable content. Status has provided reputation management solutions for many years and is considered a top rated firm in the industry. Clients are extremely satisfied with the quality, effective services provided by Status Labs.