Category Archives: SEO

Artificial Intelligence’s Role in Redefining Modern E-commerce

In the modern world, Artificial Intelligence (AI) is the most influential technology. It has influenced almost all parts of the modern e-commerce and continues to do so. Operations like consumer engagement and the marketing activities are all subject to the artificial intelligence. It is imperative to note that digital marketing is the department that has the best feel of what the AI can do to redefine the e-commerce. Read on to know some of the influences AI has had on the modern business world.

The Impact of Digital Marketing

Forester has claimed that there would be an exponential increase in the rate at which organizations embrace the AI in 2017. Most precisely, the rate shall increase to a 300% as the technology is actively dominating every aspect of the digital marketing. AI is designed with the aim of making work easier for the modern digital marketers. The most renowned companies like Facebook, Twitter, Amazon, Google, et al., are already leveraging the potentials brought by the AI. The Artificial Intelligence has unbelievably made it possible to maximize results and reduce the workload by more than half.

The World of Ecommerce

The Artificial Intelligence is one tool that has helped the companies to predict the customer needs and addressing them early enough. It is accurate to mention that AI is helping the organization to improve their performance by predicting impending dangers and taking precautions to avoid them. The AI technology enables the sale teams to identify their potential buyers and hence channeling their commitments to them. Interestingly, this can be done in the most convenient way without invading into the client’s space and time. For instance, besides using the CCTV to monitor for the shoplifters, it can be used to tell how the customer spends time looking at a certain product with admiration.

Initially, companies had to do most of the work on their own. The marketers had to work had to ensure that the clients are professionally served at all times. This was not easy, more so, when the company was serving a bigger size of the market. Since there is Artificial Intelligence, the cost of production shall be greatly reduced as the technology can handle many clients at the same time. The profit margin is also increasing steadily among the organizations that are already making good use of the AI. Marketing solutions can be generated for the AI makes it possible for the operators to predict the impending risks and hence, the managers can brace for them accordingly.

How to Improve SEO Ranking Through Keyword Positioning

The best way to enhance a firm’s online visibility is through proper key wording. This is the major element in any company’s marketing strategy. SEO firm White Shark Media shares tips about how the online presence of individual and business brands can be augmented by properly positioning the keywords. According to the firm, this is crucial in classifying the brands, targeting its desired audience and ultimately dictating what its website will contain.

The Do’s and The Don’ts

White Shark Media highlights the fact that the subtleties of virtual marketing have changed, with search engines also progressing to accommodate the needs of the consumers. Early tactics had a weakness in keyword bulking. Though initially used as a habit to market firms online, Internet users found it difficult to navigate through the search results and find the most appropriate one. Such a mistake should therefore be avoided when executing a company’s SEO strategy.

When effecting the SEO tactic, it is crucial to include the keywords on the page label. This draws user’s attention by briefly telling the seekers and the search engines about the information contained in the page. The words also need to be included on front-page. This will help users to locate a corresponding subject between the exploration extract and the landing page. In addition, the words ought to recur at least three times in the content. This helps increase its sensibility.

When using the keywords, the firm must avoid going overboard. It should not be repeated too many times because this makes the content boring. They should also be implemented in any images. This can be done through ensuring that the alternative text and the images’ file name contain the words. To read more, click onto this link:

A Brief Outline of White Shark Media

This is AdWords Management Agency and SEO service provider founded by Gary Garth, Alexander Nygart and Andrew Lolk. It is one of the most prominent online advertising agencies. Its area of focus is small and medium sized firms, which are out to reach a wider audience. The firm has been named as the best digital agency in North America. This is mainly credited to its use of cost-effective marketing strategies, which ensure customer satisfaction. The rave reviews and positive client testimonials are proof of this. Starting out its operations from a small corner office, White Shark has evolved into a colossus; growing together with the companies it has helped market.

In order to deliver unmatchable service, White Shark Media ensures that all its client’s marketing exertions are monitored. This is done through keyword-level call tracing, Google Analytics Integration and competitive intelligence. These services warrant accountability to customers on a monthly basis. Recently, it was named one of the 29 Google AdWords Premier Partners.