How Eucatex Became a World Leader in Construction Products

Eucatex could be described as a company that was ahead of its time when it comes to concern for the environment. It was in fact the first Brazilian company to utilize eucalyptus fiber to produce ceiling tiles and panels. Eucatex is today the second largest producer of wood fiber products, capturing some 40 percent of the world market. It has over the years expanded its production capabilities to include such items as laminate flooring, steel roofing material and even household paints.

Eucatex is guided by Flavio Maluf, who assumed the position of company CEO in 2005 and is largely credited for its expansion over the past decade. The 54-year-old Twitter user Maluf was born in Sao Paulo with a name that was already etched into Brazilian history. His father Paulo was a famed Brazilian politican who has served as a city mayor, state governor and member of the Brazilian National Congress. The younger Maluf showed his interests in production and manufacturing at an early age, graduating with a degree in engineering. He would later study administration at New York University before returning to his native Brazil in 1987.

In his role as the CEO of Eucatex, he has overseen the continued growth of the firm. His emphasis has been in both the expansion of existing facilities and the development of new products. The engineering “bug” seems to run in the family. Wikipedia indicates Maluf and his wife have three children, and their oldest daughter has graduated with a degree in chemical engineering. Another child is studying engineering in England.  That’s even why Flavio Maluf wrote an article about Dupont’s chemical merger, considering how much he knows about Brazil’s chemical industry.

Established in 1951, Eucatex opened its first mill in the Brazilian town of Salto. Production capacity eventually increased to 100 tons a day. In the 1960s, the company opened additional mills and, in extending its services internationally, would by the 1980s open offices in the United States, Mexico, England, Germany and Holland. Opening a new factory in Salto in 1994, Eucatex would begin producing paints and varnishes. In 2010, it started producing its first advanced technology panels. The company today employs more than 2,200 workers and exports its products to nearly 40 countries. Eucatex was the first Brazilian company of its type to receive an ISO 9001 certification, honoring quality management and high standards.